As of now, we all understand levels of technology in the cutest industry of fashion! Slowly but surely we are learning, understanding and apply our knowledge on emerging technologies. It starts by opening a book, clicking a blog (ours of course), or lifting a hand up in class. We still have a long way to go when it comes to gender equality within the technology industry. It is deemed that it will take us 108 years to fully eliminate the gender gap (Cannone, 2021), which can I say… Can we hurry up with that? Kinda embarrassing from us not going to lie to yous. In 2022, the statistics shows that women account for 28% of the technology industry. Most shocking that women only make up 15% of engineering jobs, this is the lowest level of representation in STEM (F.Nicolas, 2022). Although all the odds are stacked up against us strong powerful women, that doesn’t mean we back out! There are many strong leading women in fashion technology! Bop to the top besties! Miss fabulous Maria Grazia Chiuri who is the Dior Creative Director, is a strong activist voice for women and feminism in the industry. She is promoting women leadership and empowerment in the fashion industry (Cannone, 2021). There are also ladies working their way up and beyond from the bottom. The fashion start-up of Stitch Fix was established by Katrina Lake. This is a virtual stylist that utilises data analysis from consumers to suggest and push suggested preferences and advertisements (Cannone, 2021). It also uses data from the general trends and stats to push the newest and hottest items to customers! Miss Katrina is also the youngest women to be on the stock market! (Cannone, 2021). Get the bag! Big girl boss moment! We have another win for the ladies, Eve Chen is currently the Director of Fashion Partnerships at Instagram. It is said she is the Anna Wintour of the digital age. She has been at the top, innovating and pushing the digital dawn of social media. She was the one to developing the e-commerce space of social media. Like the shopping option directly from feeds (Launchmetrics, 2020). Not to mention, she is a mom as well! (Launchmetrics, 2020). On a more lighter, fun tea spill, the Gucci’s Digital Media Director is Alexis Katana (Launchmetrics, 2020). On the relatable, self-aware, self-deprecating humour that has been popular for a while now, brands have utilised this to build brand awareness and personas. Katana has jumped on this bandwagon too. She created a campaign #TFWGucci, which was bold from a high-end luxury brand (Launchmetrics, 2020). We love an unfazed queen. I hope we can grab some inspiration from these strong women in the technology space!
Until next time, Michelle xoxo References: Cannone, G. (2021) Female empowerment in fashion tech: Where are we?, Fashion Technology Accelerator. Available at: https://www.ftaccelerator.it/blog/female-empowerment-fashion-tech/ (Accessed: March 14, 2023). Flo Nicolas, E. (2022) Women in technology: The Problematic Statistics & the change required, LinkedIn. Available at: https://www.linkedin.com/pulse/women-technology-problematic-statistics-change-flo-nicolas-esq#:~:text=As%20of%202022%2C%20women%20make,women%20are%20most%20highly%20underrepresented (Accessed: March 14, 2023). Launchmetrics (2020) 5 women shaking up the fashion industry through technology, Launchmetrics. Available at: https://www.launchmetrics.com/resources/blog/women-fashion-tech (Accessed: March 14, 2023).
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