Girls, guess what I just found out? The Gucci sunglasses I thrifted are 100% real! No, I don’t have any documentation, I don’t need it with entrupy! What do you mean you’ve never heard of entrupy?? Once again, I’m on these trends before you losers…... So basically, Entrupy uses artificial intelligence (our fave) to provide easy peasy lemon squeezy experiences centred on authenticity and traceability. Look we’ve all been there before, we’re not willing to re-mortgage the gaf for a louis bag…. (As if anyone in our gen is ever getting approved for a mortgage but that’s a discussion for a different day) but imagine you did only to be scammed! Every boujee bad girls’ nightmare! According to the guardian “As many as 10% of all branded goods sold may be counterfeit” whether the consumer is aware of that or not” Luxury goods sales have skyrocketed in recent years, but knockoffs have expanded even faster: one study claims that fakes have multiplied like rabbits by 10,000% in the last twenty years. Within one French customs inspection, enough phony Louis Vuitton material was seized to span 54 tennis courts. A raid on a seller on the Chinese online shopping site Taobao resulted in the confiscation of 18,500 counterfeit bags, jackets, and shoes. An investigation in Madrid seized 85,000 pirated products headed for the Black Friday and Christmas markets. (Alice Sherwood, 2022). Ocean’s 8 could never. But back to the tech aspect which we love ❤️ Even though there have been a multitude of technologies such as holograms and customised barcodes, taggants and PUFs, their hashtag influence on the counterfeit market has been shocking bcuz of clonability, budget, or implementation difficulties. Entrupy is slaying with their new technique for differentiating authentic and imitation renditions of the same merchandise by using machine learning algorithms on nanoscale scans of the real stuff (Dont worry i dont fully undertsand it either lol) The entrupy system's core premise is based on the assumption that microscopic features in a genuine product or a class of items reveal intrinsic commonalities that may be utilised to differentiate real products from their counterfeit counterparts. (Ashlesh Sharma, Vidyuth Srinivasan, Vishal Kanchan, Lakshminarayanan Subramanian, 2017). Nothing a bit of facetune can’t hide. A crucial part of the entire system is an expansive microscopy device that can be used with a mobile device to obtain a microscopic image of a vast region of a tangible item. Based on the captured microscopic images, we demonstrate that using machine learning algorithms, you can then generate a highly accurate analysis for distinguishing genuine from counterfeit versions of a product; this property also applies to mega knock offs found in the industry that are not easily distinguishable by the naked eye. The precision of the authentication is more than 98%, and entrupy works using a cell phone to check the authenticity of ordinary goods. (Ashlesh Sharma, Vidyuth Srinivasan, Vishal Kanchan, Lakshminarayanan Subramanian, 2017) So even though we have the tech now to not get scammed remember there's no shame in wearing a dupeee that's not the message we’re trying to convey here Lots of love see ya next Wednesday x Becky References
https://www.entrupy.com/ (Ashlesh Sharma, Vidyuth Srinivasan, Vishal Kanchan, Lakshminarayanan Subramanian, 2017) https://www.kdd.org/kdd2017/papers/view/the-fake-vs-real-goods-problem-microscopy-and-machine-learning-to-the-rescu (Alice Sherwood, 2022) https://www.theguardian.com/fashion/2022/may/10/spot-the-difference-the-invincible-business-of-counterfeit-goods
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