Growing up, we were raised on fashion magazines, headlines, store mannequins, and old movies like Clueless, Legally Blonde, Mean Girls and Princess Diaries 🥂 Usually how this goes is that the lesser desired girl gets a make-over based on magazines or the popular girl’s aesthetic 🙄 This was the foundation of how we consumed fashion. However, with the internet and technology began to evolve, this has also shifted how the fashion industry is perceived. Don’t act like you don’t enjoy having 24/7 access to online shopping. The fashion industry is now projected to rack up to $3.3 trillion by 2030 (Kochar, 2022). I don’t even know how many zeros that has! 😭 We have been trained into having constant access to trends, online shopping, and next day shipping options. What more would I ask for? But guess what besties, this is only the beginning 😜 Many brands and companies are trying to adapt to the ever-developing technology and juggling to keep up to date with the younger generation that cycles through trends as fast as Nicki Minaj verses. These technologies are across the entire process. From manufacturing, production, marketing, and blockchains (Kochar, 2022). Brands are trying to reimagine the real life world blended into the digital environment. Which I am totally here for! Fashion technology is moving online, getting smart, getting faster, driven by artificial intelligence, and getting personal (Williams, 2018). Wait… Should I be scared? Someone get me my margarita please! 🫣 We all know what technologies because we are all smart women here, although do we actually know what brands are doing? Vue Smart Glasses. These smart glasses is revolutionising the eyewear space. How fun is it making such a boring everyday item into something exciting! These stylish eyeglasses is packed with technology. The frames have streaming wireless audio through speakers, it can track your steps, track your calories, and send notifications! (Kapfunde, 2019) It’s so technically fun and stylish too 😎 Emel + Aris Smart Coat. In 2015, we had the second coming upon us! The luxury brand of Emel and Aris founded by Rana Nakhal released the tailored unisex coats that were technologically smart. Now, you are probably wondering how in the world can a coat be smart? They developed a revolutionary hearting technology built into the coat. The coat uses inert polymer instead of wires and far infrared heat energy (FIR) that is aborbed by the wearer to heat muscles and increase blood flow. This is also known as FIR therapy (Kapfunde, 2019). So not only are you looking fabulous, you are being mindful and boosting pain relief and immune system! The cold winter mornings and evenings in Ireland doesn’t sound so bad anymore ⛈️ Smart Nadi Leggings.
Talking about mindfulness, what’s more hot girl summer than yoga! Yoga has been becoming more and more popular thanks to lockdowns provided by Miss Rona. Nadi was created by Wearable Experiments! This yoga pants is far more techy compared to Gymshark or Lulu Lemons. Not only are they as cute, these yoga leggings are your new yoga instructor! Using technology, the leggings will communicate and help correct your form and yoga poses (Kapfunde, 2019). It has ana accessible user interface. This human and computer interaction has never been this para-social but it is so cute so we will allow it ❤️ These are some of the trendiest and fun technological advancements made in technology I have seen! Now book your yoga classes with your protein smoothies. Wear your self-heating coat after! And don’t forget your glasses! Until next time, Michelle xoxo. References: Kapfunde, M. (2019) Top 10 Brands Translating Fashion and Technology into Must Have Buys, FashNerd. Available at: https://fashnerd.com/2017/01/brands-merging-fashion-and-technology/ Kochar, S. (2022) Top 9 technology trends reshaping the Fashion Industry, Techpacker Blog. Techpacker Blog. Available at: https://techpacker.com/blog/design/top-9-fashion-technology-trends/ Williams, J. (2018) How smart technology is disrupting the fashion industry, StartUs Magazine. Available at: https://magazine.startus.cc/how-smart-technology-is-disrupting-the-fashion-industry/
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