We know the words ‘artificial’ and ‘intelligence’ can freak some people out since we assume it means Robots are going to take over the world, but I’m here to remind you if Robots get too powerful all we need to do is take out their batteries! On our watch Artificial intelligence will never control humankind, although they may be able to help us dominate the fashion industry! That’s right if we can embrace new and exciting technologies the possibilities are endless, take Miss Rona for example (Aka Covid-19 for any boomers who somehow came across our blog) we’ve seen some STUN-ning demos of AI in action that we have sitting at home to thank! The first digital couture fashion week took place for the AW20 collections instead of the real-life displays that traditionally sees top designers fly to Paris. Instead, a few of the most significant couture brands provided digital showcases for the media, consumers, and for us broke bitches to spectate because we can’t afford it :(( Tamara Ralph the absolute girl boss that she is seized the opportunity to be the first to develop an AI Avatar to showcase her designs for the Autumn/ Winter season. (Amy De Klerk, 2020) "While AI as a dimension is something I have always been interested in exploring, really it’s the recent developments in the world, and subsequent limitations, that made me feel now is the right time to do so." Tamara Ralph Ralph was buzzen to produce something fresh for the couture sector as a whole. Avatars are not new, they would probably be on the 'Last Chance to Buy' rack in Urban Outfitters if we're being honest, but they are a 'New- arrival' to couture due to the bygone artistry, methods and tremendous detail. The ground-breaking avatar's name is Hauli, a traditional Swahili name that means "strength and power." She embodies the brand and all of the principles that Ralph and Russo represent. She is the epitome of a modern woman integrating old and new, elegance and strength, and she represents the brand as an engine for change. (Amy De Klerk, 2020) The collection was set against a computerised construction of the world's seven contemporary wonders such as The Colosseum, The Great Wall of China and the Taj Mahal! (Sujata Assomull, 2022) We have begun to see AI become more integrated in the design process also, like we talked about in last week’s blog, with new technological advancements there is really no need for any physical production of sketches, toiles etc but now AI is now DESIGNING the clothes! CALA is a fashion platform which made its way onto the scene in 2016. its predominantly for designers looking for a straightforward method to put their ideas into real things. (Matthew S.Smith, 2022) It's like AI art generators, but instead of typing a big,long list of words, designers are held by the hand the whole way through from choosing a starting point, such as a cardigan or dress (Oh what a coincidence those are Taylor swift song titles…. Sorry, I couldn’t help it but whatever you do don’t go designing a red scarf!). Designers then tweak the style using generative AI using two textual cues. The first explains the design using adjectives and materials, while the second is for trims and features. (Matthew S.Smith, 2022) As simple as it sounds, CALA shouldn't be confused for an instant style tool. Designers still have to bring their personal knowledge and apply it. Still, co-founder Andrew Wyatt wants AI to drastically lower the obstacles for beginners while also providing a way for senior designers to overcome creative barriers. (Matthew S.Smith, 2022) See, I told you AI will help us conquer the fashion Industry, not the human race! Pov: How you gals felt about AI before reading this blog & How you gals felt after reading this blog post! Can't wait to chat next week Byeeeeeee Rebecca x References
“Ralph & Russo brings an avatar into the couture world” (Amy De Klerk, 2020) https://www.harpersbazaar.com/uk/fashion/fashion-news/a33065557/ralph-russo-couture-aw20/ (Date accessed 27/03/23) “Meet Hauli, Ralph & Russo’s muse—an avatar representing female power for their couture presentation” (Sujata Assomull, 2022) https://www.vogue.in/fashion/content/meet-hauli-ralph-and-russo-muse-an-avatar-representing-female-power-for-their-couture-presentation (Date Accessed, 27/03/23) “AI-Generated Fashion Is Next Wave of DIY Design CALA reimagines DALL-E as a clothing designer’s ultimate smart sketch pad” (Matthew S.Smith, 2022) https://spectrum.ieee.org/dall-e-fashion-design (Date accessed 27/03/23)
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