What is up Bad Gyalls?? Today I will be spilling the tea or should I say “choccy woccy”. Eww no... Forget I said that. I cringe at myself. 🤢 Anyway today I will be spilling the tea on green washing and how there are other ways for us to save the environment. “Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound.” (“An Integrated Framework to Assess Greenwashing - MDPI”) {Investopedia} Green washing, which is the practice of making false or misleading claims about environmentally friendly activities to enhance a brand's reputation, it has been happening in the fashion industry for a very long time. This is especially true when it comes to sustainability, as companies frequently utilise catchphrases like "eco-friendly" or "sustainable" without really making substantive adjustments to their manufacturing methods. {Investopedia} The utilisation of recycled materials is a typical instance of green washing in the fashion sector. While using recycled materials is undoubtedly an amazing step in the right direction, 💃 it frequently is insufficient to make up for other production-related environmental harm. The environmental effect of shipping a garment from an Asian manufacturer to a retail location in Europe or the US, for instance, may be enormous. The amount of gas emissions is insane. According to the ‘Our world in data’ “Asia is by far the largest emitter, accounting for 53% of global emissions” This is because shipping has a big influence on the environment. {Our World in Data} The practice of fashion companies making generalised statements about their sustainability initiatives without supplying specifics or statistics is another frequent strategy. For instance, a company can declare their commitment to lowering their carbon footprint but fail to specify how much they have really done so or the precise steps they have taken to do so. The use of "organic," "natural," and "sustainable" buzzwords without supplying any verifiable data to support these assertions. As a result, a company might claim that their clothing is "made from sustainable materials," but don’t specify the precise materials or the particular environmental advantages of those materials. The Swedish Fashion company H&M have been in numerous lawsuits as a result of this. What a bunch of liars 😡 {The Cut} On the other hand, the fashion technology world 🤪 is promisingly addressing some of these issues. Here are some Fashion Technology examples that fashion companies and designers should invest in for the planet's future. Maybe Paul Breach. could do a wee dance to it like it did for plane crash in Tanzania 😳 I joke The creation of novel materials is one area where fashion technology is having a significant influence. For instance, the business Bolt Threads has created ‘Microsilk’, a sustainable substitute for regular silk that is constructed from proteins extracted from spider silk that are generated in a laboratory. No more harming the little silkworms. 🥲 It doesn't involve the use of animals or the intensive farming methods used in the manufacture of conventional silk, micro silk is far more environmentally friendly than traditional silk and its appearance and texture is the exact same. {Bolt Threads} New approaches to cutting waste ✂️ in the sector are also being provided by fashion technology. In contrast to needing to use a third-party reseller like eBay or Depop the startup ‘Reflaunt’ has created an online platform that lets people resale their luxury fashion products through a brand's website. By prolonging the usefulness of currently available and excellent quality clothing, this not only minimises waste but also helps companies in fortifying their connections with consumers by delivering a more easy and environmentally friendly buying experience which we all love ❤️{Reflaunt} In conclusion, fashion technology is presenting promising answers to some of these issues, even if there is still more that needs to be done to address the environmental effect of the fashion industry. Fashion tech businesses are contributing to the development of a more ethical and sustainable fashion sector for the future by inventing new sustainable materials, decreasing waste, and enhancing transparency and accountability. Bye stunners, Nia is outtt💜 Reference list
Arthur, R. (2016). Fashion and Technology: From Frivolity To Sustainability | Rachel Arthur | TEDxCoventGardenWomen. [online] www.youtube.com. Available at: https://youtu.be/FbsGRknLYg4 [Accessed 19 Mar. 2023]. Bolt Threads (2018). MicrosilkTM | Vegan Silk Inspired by Spider Silk. [online] Bolt Threads. Available at: https://boltthreads.com/technology/microsilk/ [Accessed 19 Mar. 2023]. Hayes, A. (2022). What Is Greenwashing? How It Works, Examples, and Statistics. [online] Investopedia. Available at: https://www.investopedia.com/terms/g/greenwashing.asp [Accessed 20 Mar. 2023]. NowThisEarth (2021). Everything You Need to Know About Greenwashing. [online] www.youtube.com. Available at: https://youtu.be/isdTMuN4D-k [Accessed 19 Mar. 2023]. Reflaunt (n.d.). Reflaunt Resell Service | Empowering brands with circular fashion. [online] Reflaunt. Available at: https://www.reflaunt.com [Accessed 20 Mar. 2023]. Ritchie, H. (2019). Who emits the most CO2 today? [online] Our World in Data. Available at: https://ourworldindata.org/annual-co2-emissions [Accessed 20 Mar. 2023]. Wicker, A. (2022). H&M Is Being Sued for Greenwashing. Why? [online] The Cut. Available at: https://www.thecut.com/2022/08/h-and-m-greenwashing-fashion.html [Accessed 21 Mar. 2023].
0 Comments
Leave a Reply. |